Amazon has unveiled its first UK own-brand furniture lines, Movian and Alkove, which comprise products for the living room, dining room, bedroom and more. The online gient states that lighting, additional home furnishings and textile items will be introduced to the ranges down the line.

Movian offers a flexible and practical collection of modern, Scandinavian-inspired furniture, while Alkove offers customers "premium design and quality materials". These join a broad selection of furniture including Amazon-own and exclusive brands.