Today sees the first UK retail launch of Atelier Swarovski Home at Selfridges, London as part of an exclusive brand pop-up in the department store’s new accessories hall.
Open from today and throughout November and December, the dedicated instore pop-up showcases the debut Atelier Swarovski Home collection. The range includes singular pieces by celebrated designers Daniel Libeskind, Ron Arad, Aldo Bakker, Tord Boontje, Kim Thomé, Fredrikson Stallard and the late Zaha Hadid. Additional pieces will be available in 2017.
First presented in Milan during Salone Del Mobile in April 2016, Atelier Swarovski Home follows the success of the Atelier Swarovski jewelry line, which was launched in 2007. This new venture marks a significant development for Swarovski, signaling its continued evolution as a lifestyle brand.
The inaugural collection includes pieces created from mixed materials, such as marble, metals and resins together with crystal and is a vivid reminder of the infinite creative possibilities of crystal in design.
Atelier Swarovski’s inspiring Autumn/Winter 2016 jewelry collaborations with Peter Pilotto, Jean Paul Gaultier and Rosie Assoulin will also be on sale in addition to pieces from the Atelier Swarovski Core Collection line.
The Atelier Swarovski Home collections will also be available on the Atelier Swarovski Home website.
