Highgrove Beds is set to unveil its 21st Anniversary Collection at this month's January Furniture Show, with the launch of several new models with a focus on comfort and style.

These range from contemporary bed frames to innovative new comfort and support specifications, including Highgrove's new AdvantEdge Pocket Spring System, a health-promoting CopperSleep mattress range, temperature-controlling ChiroGel and a new Highgrove mattress in a box.

The business says it continues to grow as it expands its range, while providing customers with "total support" all the way: "There has never been greater customer choice from Highgrove. Each of our beds has clear benefits for better sleep, and is backed up by high-quality, in-store PoS supplied free of charge to our appointed stockists.

"With our Premium Sanctum Collection also providing stockists with the potential for higher margins and profitable sales, we’ve ensured that you can meet your customer needs with the widest possible choice of comfort, style and value on your shop floors.

"Whatever your customers want, we’ve got it - and all is available with our FASTERSLEEP Express Delivery Service."

Highgrove is looking forward to showing off its new 21st Anniversary Collections on stands 5-E20, 5-F20 and 5-G22 at this month's JFS, taking place at the NEC Birmingham from 22nd-25th.

Pictured: Majesty, Highgrove Beds