Heal’s has expanded its partnership with Cylindo by leveraging ready-made 3D content from furniture brands on the Cylindo Platform.
Cylindo and Heal's have been working together for more than four years. As Heal’s continues to grow and evolve, preparing for the new era of furniture ecommerce, so too has its partnership with Cylindo, which now includes full usage of the platform.
Recently, Cylindo introduced Connect - a new program to empower retailers to leverage content that is on the platform, produced for brands that partner with the 3D visualisation company. Heal’s is now using high-quality visuals from a collaboration between Cylindo and Ligne Roset to create engaging content and a rich visual experience for customers looking to buy Ligne Roset pieces on Heal’s website.
Ecommerce is a significant part of the retailer's business and has grown significantly during 2020, accounting for around 50% of its total sales. Aware of the importance of product visualisation for more online sales, it already has the majority of its top-selling products presented with a 360 HD Viewer and a configurator. Now, it is going a step further by leveraging the content from brands it carries that at the same time partner with Cylindo, such as Timothy Oulton.
“Heal’s partners only with the very best international furniture and homewares brands," says David Kohn, customer and ecommerce director at Heal’s. "We’ve already taken great strides with Cylindo to improve the content and customer experience on our own-brand furniture, and are keen now to offer our brand partners the chance to do the same. The results speak for themselves – better customer engagement, improved perceptions of quality and ultimately greater conversion.”