La-Z-Boy UK is set to present its largest-ever stand and selection of new products at the Manchester Furniture Show (stand C20) this month. Building on the warm reception its 2019 models received at the January Furniture Show, the world-famous recliner brand will introduce a full stand of new ranges – 15 in total. Marketing director Mark Draper explains the thinking behind the collection, and what visitors can expect from the La-Z-Boy stand this year …
“There is a distinct theme behind all our new designs, and buyers will notice a contemporary edge, with detailing that’s not normally associated with the La-Z-Boy range,” says Mark. “We wanted to give stockists a taste of something different – both to widen our appeal to new retailers and to allow current stores some options to attract a broader selection of consumers.
“While all the products are very recognisable as La-Z-Boy, we’ve gone the extra mile to add thoughtful detailing that gives a fresh twist.”
In addition to 11 new groups, all available as power and manual recline as well as static models, La-Z-Boy will introduce a refreshed pedestal chair collection and a new sofabed.
New storage footstools that double as handy guest seats are expected to be particularly popular. With minimal effort, the cushioned stools provide a nifty extra seat for visitors – ideal for living rooms where space is at a premium.
“We’re really looking forward to the show and are confident that our latest ranges will attract a lot of attention,” Mark continues. “With our largest-ever stand at Manchester, we’ll have a strong presence that underlines our strength as a brand and our position in the marketplace. We always love to hear first-hand feedback from customers, and we use this to keep our product line relevant and desirable.
“La-Z-Boy is now more recognised and searched for in the UK and Ireland than ever before, and our ever-growing product range helps our retailers capitalise on our brand power and maximise revenue from every sale.”