The winner of the Decor Category in The Furniture Awards 2018 was Think Rugs, for Woodland 2086.
Think Rugs – Oriental Carpets and Rugs’ principal brand – submitted its most promising design for 2018, and upon inspecting Woodland 2086 in person, the judges were taken aback by the effect it achieves.
Woodland depicts a cross section of a tree trunk, evoking the dominant natural trend running through many of this year’s new developments.
Machine-made from a durable mixture of polypropylene and polyester, used in different pile heights to create a startling 3D effect, the rug is available in two sizes. The level of detail enabled by the manufacturing process and the natural colours employed create a realistic look that’s difficult to convey in pictures alone.
Think Rugs’ Hong Kong took the top spot in the awards’ Value Category in 2016.
The judges said: “You truly want to touch and feel this bold, great-value centrepiece. Featuring interesting textures and a clever use of colour, it will instantly become a living room talking point - and you can’t put a price on that!”
From left: Paul Farley; Think Rugs’ buying & design manager, Sam Tippett; and January Furniture Show director Laraine Janes
Developed by Furniture News magazine in partnership with the January Furniture Show– and supported by the BFM this year – The Furniture Awards seek to recognise the industry’s champions, by identifying the most commercial and creative products launched at the exhibition, across four categories –bedroom, dining, living and decor. Working alongside awards co-ordinator (and editor-in-chief of Furniture News magazine) Paul Farley, this year’s judges were Malcolm Walker (Furniture Village), Jacquie Benedukt (Fenwick) and Debbie Watmore (AHF).