Over the past three years, bed manufacturer Sleepeezee has raised more than £250,000 for national and local charities as part of its ongoing corporate social responsibility (CSR) programme.
One of the company’s main initiatives is the ongoing partnership it has with Travelodge. Each year Sleepeezee makes a set contribution to the hotel chain’s nominated charity of the year for every Travelodge Dreamer mattress sold. In 2018, Sleepeezee donated £20 from the sale of each of these mattresses to Travelodge’s charity, Macmillan Cancer Support. This donation, coupled with funds also raised through internal events, has enabled Sleepeezee to raise in excess of £100,000 for Macmillan Cancer Support to date.
Continuing its partnership with Travelodge in 2019, Sleepeezee is now supporting the hotelier's next nominated charity, the British Heart Foundation. This will again see a contribution from the sale of each Travelodge Dreamer made to the charity.
Sleepeezee also announce its support this year for Crisis, which is dedicated to ending homelessness in the UK, and to which Sleepeezee will make a contribution from every sale of its recently launched Perfectly British collection.
Steve Warren, COO at Sleepeezee, comments: “With traditional family values at the heart of our business, we aim to support charities that are important to our colleagues. To date, we have donated more than £100,000 to Macmillan Cancer Support, and continue to support the British Heart Foundation through our work with Travelodge. Further to this, we have worked with Gold Ribbon Appeal for Children’s Cancer and Leukaemia Group and supported Ellenor Children’s Hospice, a local hospice that provides care for families facing illness, in raising funds both in-house and on a company-wide level.
"At Sleepeezee, CSR is very much woven into our everyday life and everyone in the team loves to be involved. From collecting food for our local food banks to larger-scale initiatives such as our ongoing partnerships, we are extremely proud to state that Sleepeezee’s charitable donations over the past three years have totalled around a quarter of a million pounds. We’re excited to see what the next milestone for Sleepeezee can be.”