Online children’s retailer, Room to Grow, is launching new branding and a refreshed website. 

Since 2012, the business has seen a sales increase of over +540%, contributing to its current seven-figure turnover. It is now expecting an increase in web traffic of an additional +30% following the latest refresh.

Director Anne Davies says: “Room to Grow was one of the very first online furniture retailers to put children first. We created an offering that was all about what children want and need for a good night’s sleep and we’re experts in that field. Many other online retailers include children’s products as a subsection of their main offering, but we’ve stayed true to our heritage and we believe that’s the reason for our success. Our product specialists are passionate about supporting parents through the sometimes daunting process of buying a new bed for their growing children, so parents trust us to deliver on our promise, right through to when the alarm goes off in the morning!”

Features include a price, colour and material filter, making searches as simple as possible, and a clearer layout to assist the mobile experience.

Anne adds: “Our business is all about families – happy children make happy parents, and our new website has been created as a response to their preferences and needs. As our logo shows, we believe that a good night’s sleep really is the most important building block to a child’s development and we’re passionate about supporting that development in any way that we can.”