Cabinet manufacturer and teak specialist Nathan Furniture is undergoing a strategic brand refresh as it begins to widen its portfolio and audience with new ranges.
All of the company's existing collections, including Charltons and Sutcliffe products, will now come under the Nathan name, along with the three ranges released at January’s AIS Furniture Show.
The move has seen Nathan invest in providing more support for stockist partners, including new PoS material, on-trend photography for marketing use, and branded room sets.
MD Nicholas Radford says: “The Nathan name has always been synonymous with quality materials and construction, so by using this ethos across all collections, it will let new and existing customers know that Nathan is a name they can trust for quality, reliability and choice.
“We will continue to produce our most popular ranges such as Nathan Classic and Shades which remain fresh and relevant, but Nathan is also changing with new ranges to expand our portfolio for a wider audience. Our stockist partners can still have our bestselling pieces, but also expand our levels of quality into more contemporary store displays.”
