Health and wellbeing furnishings brand Mammoth supported a group of north-east England rowers who successfully completed a 3,000-mile Atlantic Challenge, setting a new world record in the process.
Team Tyne Innovation entered the record books to become the fastest mixed four to cross the ocean. The team, which reached the end point of the Talisker Whisky Atlantic Challenge in Antigua late last month after 42 days and 10 hours on the ocean, was helped on its way by a range of innovative, regionally-based companies, including Mammoth, which supplied the team's custom-made mattresses.
Mammoth created and fitted the specially designed mattresses, including unique Medical Grade Foam and PostureCell comfort technologies, into the boat’s cabins. The mattresses helped the crew get through a gruelling schedule of two hours on, two hours off, 24 hours a day – as well as helping to overcome the fatigue that comes with such an intense physical challenge.
Team Tyne Innovation skipper, Phil Kite, says: “It was an incredible adventure, helped greatly by the support of our sponsors. We had a tough daily schedule of eat, sleep, row, repeat, and having our Mammoth beds in the cabins was a huge help. Our cabins were tiny, but the Mammoth mattresses packed a whole lot of comfort into slimmed-down versions, which were specially designed to fit. The mattresses are streets ahead of the competition, and that’s why I believe having them on board gave us a significant advantage.”
John Tuton, founder and MD of Mammoth, comments: “We would like to say a huge congratulations to Team Tyne Innovation on their incredible achievement! Everyone at Mammoth is absolutely delighted for them, and we are very proud to have played a small part in their journey to success.
“The team’s tough schedule meant that rest and recovery was absolutely vital. We’re thrilled that we were able to bring our mattresses on board to help ensure that the limited sleep they had during their voyage was optimised. We’re looking forward to seeing them back in the North East and hearing all about their amazing adventure!”
The team is also raising funds in support of three North East charities – The Stroke Association, St Oswald’s Hospice and Daft as a Brush.