Declan McCarville has been engaged as an agent by Sweet Dreams, and will take responsibility for sales in the Republic of Ireland from early March.

Declan has had a varied career encompassing small independent retail operations, management in multi-million turnover furniture businesses and ultimately self-employment as a sales agent – his favourite work, he says.

His first position in a family-owned supermarket business in Dublin helped him understand the retail business from every angle. He quickly discovered that customers were the best teachers, and the skills he learned have been useful in his career since.

Declan is currently an agent for Home of Beds/Slumbernights, and Redtree Furniture. Declan points to people being the key to success for any company, saying: "It doesn’t matter what you do – wholesale, manufacturing, retail and so on – surround yourself with great people. I have gained valuable experience from many of the great companies I have worked with in the past.

"My own retail business was the best school I ever had the pleasure of attending, with different challenges every day, managing customer expectations and striving for growth and progression.

"I would hope to add significant growth to Sweet Dreams’ business in Ireland. Sweet Dreams is a strong brand and has been getting traction with strong growth, and looking at where we are currently positioned, the future looks promising. The current product range, from an extraordinary collection of mattress and bedding to upholstery, is as diverse as it is deep, while remaining super-commercial."

Nick Williams, Sweet Dreams’ sales manager, says: "Declan is an experienced agent with excellent contacts, and we’re sure his hardworking, enthusiastic approach will be an asset to Sweet Dreams as we focus on expanding our retail offer in the Irish market."