The Flex Bedding Group, based in Madrid and owner of UK luxury bed brand Vispring and bed retailer And So To Bed, has acquired 100% of Marshall Mattress of Toronto, Canada.
The acquisition continues the strategy of the Flex Group to expand its leadership in the premium bedding sector worldwide, and this purchase adds to its portfolio of high-end bed brands, which now incorporates Vispring and And So To Bed in the UK, ES Kluft & Co in North America, and now Marshall Mattress in Canada.
Marshall Mattress will continue operating as an independent company within the Flex Group, and will keep its Canadian identity, its 119-year heritage as the inventor of the pocketed spring, its distinctive brand positioning and its specific range of products.
Rafael Gonzalez, CEO of the Flex Group, says: “We are proud to become a local operator in Canada, a dynamic market with high average spending per capita. The heritage, know-how and reputation of Marshall fit the core values of the Flex Group.
"In the near future we plan to invest in the brand and expect Marshall to reach further heights. We will enhance the Marshall customer relationships with more product development and other brands of the group."
Major international expansion in the manner that has been pioneered by Vispring is planned for Marshall Mattress.
