Harveys has unveiled its first-ever celebrity partnership – Bold by Louise.
Singer, presenter, fashion blogger and interiors enthusiast Louise Redknapp has partnered exclusively with Harveys to develop an exclusive collection of vibrant sofas, chairs and footstools, which combine velvets, wools and linens with contemporary shapes.
Louise, who is the co-founder of fashion blog A Style Album, has been fully involved in the design process, working with Harveys' team to ensure every detail fits her own style aesthetic.
Louise says: “I only design things I would put in my own home, and this collection is a true reflection of my personality and style. We’ve worked so hard on the shape and design of each product, and seeing the final finished range was a truly stand-out moment for me. I wanted people to have a focal point in their living spaces that will be a conversation starter for guests, and Bold by Louise really encapsulates this. Working with Harveys has exceeded my expectations – the collection is beautiful and I’m so proud of it. I’ve even got the Icon large chaise in my living room.”
Lisa Broad, head of buying at Harveys, who worked with Louise to develop the collection, says: “Working with Louise has seen the Harveys brand go on a really thrilling creative journey. When we started working with her we knew she was a strong fit for us, and her bold personality has shone through in the iconic pieces in the collection. Bold by Louise will give our customers the confidence to be brave and push the boundaries when it comes to styling their homes.”
Kalwant Singh, MD of Harveys, adds: “Harveys is in the middle of great change and innovation. This is the first time we have partnered with a celebrity and the team has been committed and driven to produce a range that will inject vibrancy into shoppers’ homes – stylish furniture that doesn’t compromise on comfort, whatever the budget.”
Bold by Louise is now available online and in 136 Harveys stores nationwide.