Loaf opened its new St Albans 'Loaf Shack' today, the seventh UK showroom for omnichannel retailer.
The 5000 sqft store features a mattress testing station and numerous sofas – plus arcade games and an ice cream parlour.
Loaf’s founder Charlie Marshall says: "Our new St Albans Shack is slap bang in the middle of commuter Shangri-La. The Shack has the perfect recipe for a happy life in the slow lane, and it’s high time we brought our comfy wares to the St Albans area."
