British soft furniture and brand manufacturer Bazaar Group has joined the Furniture Industry Research Association (FIRA) ahead of launching a new retail brand. 

The Bazaar Group operates from a 42,000 sqft commercial and manufacturing premises in Northumberland. Allison Chatten, head of design and development at Bazaar Group, says: "We're proud to become a member of the Furniture Industry Research Association. As we continue our mission to bring innovative furniture concepts and solutions to new markets in the UK and beyond, the expert advice and support offered by FIRA will be extremely valuable throughout our supply chain, from designer right through to consumer.

"We hope our membership to FIRA gives our customers and partners further assurance of our continued commitment to delivering the highest standards in safety, quality and performance."