Fabric and leather technology specialist Lectra has appointed Holger Max-Lang as MD of Lectra Central & Eastern Europe & Russia. 

Central and Eastern Europe and Russia is a strategic region for Lectra, offering strong potential in the group’s main market sectors thanks to its robust automotive industry, dynamic furniture industry, (especially in Germany and Poland) and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Holger will focus on delivering Lectra’s customer-focused strategy to empower fashion and apparel, automotive and furniture businesses to succeed as they embrace Industry 4.0. 

“The transformation to Industry 4.0 is in full swing – the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key,” underlines Daniel Harari, chairman and CEO, Lectra.

“Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA, and is in a very strong position to support our customers in the digitalization of their processes.”

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He then held diverse sales roles in the region, including the position of sales manager for all Lectra markets in Central and Eastern Europe, and Russia.

Since September 2017, Holger has held the role of business development director, Automotive, with the responsibility to develop leather-cutting activity worldwide.