The National Bed Federation (NBF) is urging bed retailers and manufacturers to make the most of National Bed Month (March), and giving them the tools to do so.
Bed retailers are being encouraged to download, for free, the National Bed Month artwork for use in their sales and marketing campaigns in the lead-up to the annual promotional campaign.
Available from the NBF website, the toolkit includes a specially-designed logo, infographics for social media, posters and animated web banners.
Simon Williams, NBF marketing manager, says: “Our National Bed Month campaign has been running for more than 25 years, and each year we actively give retailers and manufacturers the tools to promote the importance of a good comfortable bed, for a great night’s sleep, during March.”
Retailers also have access to other supporting materials on the NBF website including videos, leaflets, press releases and Code of Practice supporter packs – free POS that supports why consumers should buy NBF Approved member products.
