Habitat is to launch four further new Mini Habitat stores by mid-November 2017. New Mini Habitat stores within Sainsbury’s supermarkets will open in York (Monk’s Cross), Manchester (Cheadle), Newcastle (Heaton) and London (Wandsworth), taking the total to 10.
The 2000 sqft stores will follow the same footprint as the brand’s six current Mini store-in-store formats. With over 60% of sales now being made online, further investment in smaller footprint concession formats is aimed at expanding Habitat’s brand awareness with Sainsbury’s customers, as well as helping to build online shopper confidence.
Habitat MD Clare Askem says: “We’ve learnt lots of lessons from our six trial Mini stores in Sainsbury’s this year and these have been addressed in our upcoming store openings. We’ve refined our product range based on customer feedback, while our in-store visual merchandising and service proposition has been adapted to what customers want on a ‘weekly shop’ basis.
“Our customers increasingly want choice, flexibility and speed and we are evolving the brand into a truly multi-channel business that allows customers to shop how and when they want – be that online, in-store or a combination of the two.”