100% Design, one of the UK's largest trade shows for architects and designers, returns to Olympia, London from 20th-23rd September for its 23rd edition. The show welcomes hundreds of exhibitors and more than 27,000 visitors to Kensington over four days as the commercial heart of London Design Festival, helping to foster relationships between some of the world’s biggest architects, designers, specifiers, retailers and developers.
Each year 100% Design adopts a theme, which is reflected across its installations, features, talks programmes and show design. For the 2017 edition this is Elements, which considers everything from the fundamentals of design to the component parts that make up a product, the materials used to the stories and processes of development.
Now in its 23rd year, 100% Design remains one of the most prestigious events during the London Design Festival and with over 600 exhibitors launching hundreds of new products – the show is at the epicentre of contemporary design in the UK. Last year’s event again showed an increased attendance, with 27,387 delegates representing a combined spending power of £3.9b, reflecting the show’s professional, international audience. 100% Design is the only independently-audited show during London Design Festival.
With the latest UK product launches from an array of brands and designers, 100% Design occupies a crucial place as the commercial heart of design in the UK. With five distinct sections, Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands, 100% Design is unique in its cross-sector appeal to professionals including interior designers, architects, specifiers and dealers.
