The National Bed Federation (NBF) is calling all bed retailers and manufacturers to get on board with this year’s National Bed Month (NBM) campaign by taking advantage of a new, free downloadable toolkit.
Taking place throughout the month of March, the national awareness campaign, which was first launched by the NBF in 1990, the campaign promotes the health benefits to consumers of buying a new bed, made by an NBF-approved member.
Simon Williams, NBF marketing manager, says: “This is an ideal opportunity for bed retailers to push new bed sales throughout the month, plus, manufacturers can use these free tools to encourage their retail contacts to get on board with the campaign – as we have free downloadable kits on our website available for everyone.
“We’ve developed a new logo, posters, web banners and social media infographic. The toolkit is flexible with the option to print different sizes for window displays, position next to NBF products on display in-store or upload on their website.”
