Dreams has signed up for a long-term partnership with Heart, the UK’s biggest commercial radio brand. Sponsored Dreams content is set to reach 9.6 million Heart listeners during targeted times in which listeners should be more receptive to advice on how to optimise their sleep.
 
As part of the campaign, co-branded content will be served across channels including Heart TV, e-newsletters, Heart’s social media channels and on mobile through the Heart app and the Dreams’ Sleep Matters app.  There will be a specific focus on calendar events and seasonality with reactive content created for relevant moments such as Valentine’s Day. On subscription channels such as e-newsletters, subscribers will receive personalised content including an email on their birthday.
 
Lisa Bond, marketing director at Dreams, says: “We are delighted to announce our partnership with Heart. We’ve been looking for the right sponsorship partner to continue to help build and maintain our brand position as the UK’s leading bed specialist and most recommended bed company. With Heart being the UK’s most popular commercial radio brand, we’re confident we have found the right partner for Dreams.”