Bed and bath retailer Soak&Sleep has been working on a new branding and customer experience focus, concentrating on the strapline of ‘Rediscover Every Night’. The brand has now taken the next step into this development and has introduced its redesigned and refocused website - www.soakandsleep.com
The website focuses on enhancing the customer experience across all shopping platforms, working with how the customer shops to streamline their usage of the site. Soak&Sleep shares its expertise, shining a light on the key components to getting the best nights sleep. New elements, such as 'interactive buying guides' and 'shop the looks’ sit alongside a more coherent product menu to improve usability and give each category its own spotlight.
The new website is multi-currency and will be multilingual in preparation for the retailer's international offering to be fully rolled out during 2017.
Charlie Hunt, the founder and CEO of Soak&Sleep, says: "An exponential increase in customers using mobile devices has meant all retailers, including us, need to have a first class mobile experience - the technology to do this has recently significantly improved so now was the time to transform our shopping experience! We’ve created an easier and faster navigation around the site to ensure the customer finds the perfect product in the quickest time.
"As our business has grown, customers require more brand engagement rather than just focusing on price, service and quality - the launch of the new website is the start of our strategic development into owning the ‘night time experience’, which is lead by the strapline ‘Rediscover Every Night’. We are now sharing with our customers what drives us from within the business - an absolute passion to offer the best possible nights sleep. With clear brand purpose and differentiation in the marketplace we hope we have started a step up to the lovely new brand experience. Initial feedback has been fantastic!
"Finally we can now share the expertise & knowledge of everything around getting the best nights sleep. Our team put in the research to find the best possible products and we can now pass this knowledge onto the customer to share the experience and really involve them in why our offering is so special. New developments include transformed user guides, detailed product descriptions, easy product comparisons, product level reviews and generally making shopping with Soak &Sleep an even more fabulous experience. This, of course, without losing our famous quality, price and service strengths."
