Debenhams has announced the appointment of Sergio Bucher as its CEO. Sergio will join the group in October 2016, from Inc, where he has served as vice president, Amazon Fashion Europe, since 2013, leading Amazon Fashion's growth to become one of the largest fashion retailers in Europe.

Previously he was general manager, retail and e-commerce worldwide, at Puma, and prior to that held retail roles at Nike and Inditex, where he led the start-up of its lingerie retail brand Oysho.

Michael Sharp, chief executive, will step down from the board on 24th June, with leaving arrangements as previously announced.

Sir Ian Cheshire, chairman, comments: "I am delighted to announce the appointment of Sergio Bucher as the next chief executive of Debenhams. Following a rigorous recruitment process with some exceptional quality candidates, Sergio's wealth of ecommerce expertise, international experience and clear leadership qualities stood out. I am confident we have the best possible person to realise the potential of 'new Debenhams' as a leading international multichannel retailer with a bright future."

Sergio Bucher adds: "I am excited to be joining Debenhams, with its strong UK heritage, a growing international presence and a track record of supporting and developing brands and designers. I look forward to working with its experienced and talented team to take Debenhams forward to an exciting new future."