Lectra, a leader in integrated technology solutions dedicated to industries using soft materials has announced the appointment of Jean-Patrice Gros as director of Lectra Northern Europe (United Kingdom, Belgium, Netherlands, Denmark, Sweden, Norway, Finland, Estonia, Latvia and Lithuania). Based in Belgium, Jean-Patrice will focus on anticipating and responding to Lectra’s customers’ needs in the fashion, automobile and furniture industries, three strongly developing markets.
“Jean-Patrice Gros’ appointment to the head of this region demonstrates Lectra’s strong commitment to developing its activity with brands, retailers and manufacturers,” states Daniel Harari, Lectra CEO. “During his career, Jean-Patrice has provided his experience to many diverse-sized companies, with very different processes and business models. His perfect knowledge of Lectra and our industries, as well as his command of our technology are major assets for our customers who are looking for operational excellence.”
Owing to their in-depth design skills, Scandinavian and Benelux countries are at the avant-garde in the furniture industry. Many of the world’s biggest brands are based in the region. In these countries, Lectra’s new solutions dedicated to the furniture market – which facilitate the leather and textile design and manufacturing processes – are enjoying growing success.
“Many companies in Northern Europe control their production line. Years spent in countries such as Turkey and Tunisia has led me to work directly with companies that pay particular attention to manufacturing processes,” adds Jean-Patrice. “Thanks to this experience, I am able to advise export-oriented companies or retailers that aim to develop their own brand, which, today, will be beneficial to Lectra customers in Northern Europe.”
Jean-Patrice was previously director for Lectra in the Middle East and North Africa, where he accompanied Lectra’s customers in their strategy of creating value and strengthening their links with European manufacturers. Working at Lectra for the past 30 years, Jean-Patrice has been successively member of the Professional Services team, responsible for the International Advanced Technology Center of Bordeaux, before being appointed head of sales in Canada and director of the Maghreb region.