A new £150m leisure and entertainment destination development at the NEC, plus significant investment in Birmingham New Street station, is set to enhance exhibitor and visitor experience at the 2016 edition of the January Furniture Show, taking place at the Birmingham NEC from 24-27th January.
Resorts World Birmingham - the first of its kind in Europe - is set to bring life to the NEC campus, through a host of major retailers, 18 bars and restaurants, and an 11-screen Cineworld. Guests looking to stay overnight can do so at the four-star Genting Hotel, the first to open in Europe, while the lakeside complex will also comprise the Genting International Casino.
This year has also seen the transformation of Birmingham New Street. With a glass atrium roof and a flagship John Lewis store, the new concourse is three and a half times bigger, providing more space for the 170,000 passengers who use the station every day.
Says Laraine Janes, co-director of the January Furniture Show: "The changes to the NEC campus plus the improvements at Birmingham New Street mirror the rebuilding of the January Furniture Show. The investment shows the confidence in the future of the venue and results in a better experience for all attendees."
