John Lewis has seen a solid week following the success and momentum of its bank holiday campaign coupled with the change in temperature.
Online had a particularly good week, up 17.5%. Sheffield, Exeter and Leicester all posted strong growth versus last year.
Home had another pleasing week, up 7.5%, with big ticket items driving the performance. Furniture, and in particular Fitted Furniture, were the standout performers in this category. With the reduction in temperature and the now darker evenings, John Lewis has experienced great results in premium bedding and high tog duvets with the 1200 thread count bedding performing particularly well online. In addition, the West Elm launch has started strongly.
Following the softer August trading conditions, John Lewis is buoyed by the start to September and the rate at which its newness is growing within the assortment. This week is no exception with high profile launches from Charlotte Tilbury and Apple.
