As Hästens continues to drive its global expansion, the company has announced the appointment of a senior manager for the UK market. Oliver Bowen assumes the position of country manager UK, and will drive Hästens’ operational efforts in the UK market. Oliver comes to Hästens with 13 years of experience in the bed industry.

“Hästens is driven by a passion to offer the best sleep in the best bed, based on Swedish craftsmanship and natural materials, and I am proud to lead the development of the UK market for Hästens in the strong growth phase we are experiencing,” says Oliver.

Hästens has a strong premium brand and is present in 36 countries across the world. With its unique positioning, the company has an aggressive and compelling growth strategy for the future. Now the timing is right for Hästens to develop the key market UK, and expand the distribution outside the three existing London stores. With new stores in strategic, exclusive locations, Hästens will strengthen its position as a premier manufacturer of handmade quality beds.