The recent edition of Frankfurt's Tendence exhibition attracted around 35,000 trade visitors from 88 countries (2013 – 37,306 visitors from 86 countries).
After Germany, the top 10 nations on the visitor side were Switzerland, Austria, France, Italy, the Netherlands, Belgium, China, Poland, Great Britain and Spain. As last year, one in five visitors came from outside Germany. This year, however, the level of visitor satisfaction was even higher, rising by four percentage points to 90 percent.
“Despite the challenging market, we succeeded in maintaining the level of internationality, which is particularly important for export-oriented companies. Tendence has confirmed its position as Germany’s most international and biggest order platform in the second half of the year. Both exhibitors and visitors were able to achieve or even exceed their goals for the fair,” says Detlef Braun, member of the executive board of fair organiser Messe Frankfurt.
Across more than 98,720 sqm of exhibition space (gross) (2013 – 102,400 sqm (gross)), 1211 exhibitors from 51 countries presented their latest products for the coming spring, and gave national and international retailers the chance to place follow-up orders for Christmas business.
On the visitor side, double-digit rates of growth were recorded from, for example, Greece, Great Britain, Poland and Spain. The number of visitors from the major Asian consumer-goods markets – China, India and Japan – was also up in comparison to 2013. Due to the difficult economic situation, fewer visitors travelled to Frankfurt from Belgium, the Netherlands and Austria.
