Heal’s has appointed Oliver White as its new e-commerce director with immediate effect. Oliver will oversee the development of Heal’s' online sales channel, to help strengthen the company’s multi-channel offering.

Oliver joins Heal’s from Paperchase, with a wealth of knowledge and experience in online retail, website management and digital marketing. As a multi-channel program manager at Paperchase, Oliver was responsible for re-launching its UK website, and introducing its international sites to the US and EU markets.

Before that Oliver was head of online and marketing at Tobar, managing the group’s key retail brands, as well as the online channel of its B2B business. Prior to that, he was the e-commerce director at Media Lounge.

Oliver says: "I'm delighted to join Heal’s at this exciting time, following its re-launch last September. E-commerce has become an integral part of the overall business at Heal’s, offering an additional channel to communicate with its customers and deliver excellent products and services to them.

“I look forward to utilising my expertise and experience in online retail, to help further strengthen Heal’s' position as a leading multi-channel furniture retailer, whilst driving the business forward to the next level.”