In this month’s bumper issue, we’re looking closely at the role of bed-in-a-box brands in the UK marketplace, with discussion pieces from the editor and consultant Anja Meyer, plus an interview with Emma Mattress founder Max Laarmann.
Mammoth’s John Tuton explains how his business is using customer data to build a marketing strategy, we visit SATRA’s testing facility, and we celebrate manufacturer Sweet Dreams at it turns 30.
There’s also Q&As with British Design Shop’s Nick Powell, Relyon and Steinhoff Beds’ Paul Little, and young designer Adele Marie Sison.
Features include our regular room-specific round-ups, plus a look back at this year’s Manchester Furniture Show – we also preview Long Point, the South West Furniture Show, Autumn Furniture Show and more. Meanwhile, marketing tactics and the pace of technology are explored in this month’s Resources columns.
If you’re in the bed sector, don’t forget to track down our Bed Buyer supplement, which is dedicated to the National Bed Federation (NBF), its members and annual Bed Show.