Company: Sleepeezee
Location: Kent
Closing Date: Sunday, June 30, 2019
Salary: DoA

Bedmaker Sleepeezee is looking to recruit a contract marketing manager.

Responsibilities include:

  • Support brand and marketing strategy for the business and come up with and own marketing objectives that will help deliver the strategy for the contract business
  • Continuously review the brand and identify how to best utilise the brand identity to develop sales and revenue
  • Ownership and communication of the contract marketing calendar
  • Own and deliver marketing campaigns to meet planned objectives, on brand and aligned with Sleepeezee's customer segments – from initial brainstorming and strategy development through to delivery of commercially successful campaigns, on time and on budget
  • Monitor and report on effectiveness of contract marketing communications
  • Develop marketing assets and collateral for specific customer segments – with good ability to copywrite
  • Support the marketing manager with strategic research and insight projects to understand Sleepeezee's customers, its brand, competitors and products, in order to identify marketing needs and opportunities to create compelling plans and campaigns
  • Design and manage the contract events and shows throughout the year
  • Develop with the NPD team new product offerings and design options to further strengthen the contract business and target new customer segments
  • Develop digital marketing techniques to target new business and support the contract sales team
  • Set up and draft regular email campaigns to target different customer segments, with lead follow-ups
  • Design and scope a new contract website that will either sit on Sleepeezee’s current website platform, or will be a standalone website
  • Oversee and manage the contract marketing budget to maximise spend and ROI
  • Liaise and manage the external agencies which help support Sleepeezee in achieving its marketing strategy

Necessary skills:

  • Good analytical and reporting abilities
  • Good understanding of all traditional and digital marketing techniques
  • Excellent brand and commercial awareness
  • Excellent planning and reporting skills
  • Natural communication skills (for consumers, agencies and key stakeholders)
  • Good leadership, management and collaboration skills
  • Ability to manage external agencies to deliver campaigns/projects
  • Background in hotel/hospitality or furniture industry preferred
  • B2B experience
  • Experience with Google Analytics

A competitive salary and package is available for the right candidate.

Contact/Application Details

Send a CV and covering letter to a.curtis@sleepeezee.com by 30th June.