Along with co-located events – the 34th ASEAN Furniture Show (AFS), SingaPlural and the inaugural Nook Asia, the 2017 edition of the International Furniture Fair Singapore will continue to celebrate design, offer inspiration and facilitate business discussion.
Visitors to IFFS 2017 at Singapore Expo can expect to find a comprehensive portfolio of first-rate exhibitors from all over the world, and to be exposed to more design-centric elements across the show floor. Through various showcases and installations, IFFS’ design-rich environment aims to inspire.
Visitors will also discover up-and-coming designers and new brands from Singapore and beyond, alongside returning exhibitors and industry veterans.
“A successful trade event entails more than just providing exhibitors and visitors with a common space to mingle,” says Ernie Koh, former chairman of show organiser IFFS Pte. “With that in mind, and taking into consideration feedback from the industry, we decided that a multi-faceted trade event with a more diverse exhibitor profile and design-rich environment would meet the business and creative needs of attendees at IFFS more adequately.”
IFFS will welcome the EU Business Avenues in South East Asia Pavilion to the inaugural Nook Asia event. Organised in partnership with the titular business support programme for Europe-based SMEs looking to establish business collaborations through matchmaking and support services, the pavilion is expected to house 50 design and interior companies from across the EU on the Contemporary European Design business mission.
Also new is: the Brand Franchise Pavilion, which is devoted to furniture and furnishing franchisers, and caters to brands exploring international franchise expansion; and the Upholstery Pavilion, which houses a curated line-up of exhibitors with upholstery offerings including Alexander & James, Asiades, Bellagio Asia, Hugo by Yew Hoong and NS Furniture.
The Outdoor Boulevard, an area for exhibitors with garden and/or outdoor offering, will return, togetehr with the Design STARS Showcase, set to feature product debuts by design talents from around the world.
IFFS 2017 will see the introduction of a unique experiential zone designed to titillate the senses of visitors. Curated by local designer Nathan Yong, this feature area will bring together several exhibitors to present their best offerings under a collective theme.
IFFS will also feature Elite Club, an exclusive invitation-only initiative designed for key decisionmakers. Membership is extended only to a select group of buyers and exhibitors, who are carefully evaluated against stringent criteria.
Finally, the event will feature a special collaboration with renowned Italian designer Giulio Cappellini, entitled The Italian Hospitality. A bridge between the East and West, Singapore plays an important role in bringing companies from various continents together. Over the years, Italy and Singapore have built strong economic relations, and the time seemed right for the furniture industries of both countries to further collaborate.
The Italian Hospitality project is a curated space and lounge that aims to represents the best of Italy at IFFS, whether in furniture production, design or gourmet.The project seeks to encourage European companies to engage with IFFS as a platform for marketing and business expansion.
Involving a wide range of products, the curated space will feature interior design finishing, upholstery, lights, and furniture. Curated and styled by Giulio Cappellini, it will present the contemporary trend of juxtaposing current with the traditional.