Ambiente will welcome buyers from all over the world to Frankfurt Exhibition Centre in February to explore and purchase dining, kitchen, household goods and luxury foods, as well as to lifestyle furnishings and gifts.
Ambiente is divided into three product groups – Dining, Living and Giving.
“Ambiente is the epicentre of the worldwide consumer-goods market. Exhibitors from more than 90 countries will be showcasing their new products in Frankfurt and setting the trends for 2017 and beyond,” says Nicolette Naumann, the show's vice-president.
This year's event saw 4367 exhibitors from 96 countries promote their new products and innovations over a gross surface area of 308,000 sqm. In all, 137,000 people from 143 countries visited – for the first time, 55% of the trade visitors came from outside Germany. The top 10 visitor nations, after Germany, were Italy, France, the Netherlands, Great Britain, China, Spain, the US, Switzerland, South Korea and Turkey.
The partner country for 2017 is Great Britain. Following on from the Italian Tricolore, the upcoming Ambiente will be held under the banner of the Union Jack. An extensive display – the Partner Country Presentation – will promote products from British exhibitors. This exhibition will be curated and designed by British designer Janice Kirkpatrick, one of the UK's leading graphic and product designers.
In 1986 she, together with architect Ross Hunter, founded the Graven agency, which undertakes design projects both at home and abroad. Their projects include the redesign of the British Airways lounges in Singapore, Edinburgh and Glasgow, the interior furnishings for the BBC's Scotland Headquarters, Glasgow, and for the Radisson Blue Aqua Hotel, Chicago, as well as the development of the Radisson Red brand image worldwide.
As well as the Partner Country display, called Providence & Provenance, there will again be a cafe designed to reflect the Partner Country, this time created by the Bethan Gray Design Studio. On the Monday of the show, there is traditionally a thematic day that is given over to the relevant partner country.
Buyers in search of original product ideas will find an abundance of what they are looking for in the Talents and Next areas, plus the new Fashion Accessories and Ethical Style features.
On that last topic, an Ethical Style Guide will provide information about the sustainable and ethically-produced goods at the fair.
Other areas include the HoReCa contract market focus, international volume sales focus The Passage, trend presentations and numerous award ceremonies.