The international decoration and design community gathered together from 4-8th September 2015 at the Maison&Objet trade show. For five days, more than 69,000 visitors (50% French, 50% international) thronged the aisles of the Parc des Expositions Paris Nord Villepinte.
The expansion of Maison&Objet projects throughout all of Hall 8, the packed activities programme and the reorganisation effort were hailed as catalysts for the new energy of this fall’s show.
Overlapping with the show, Paris Design Week continues to gain traction. The event was further bolstered by 50 new participants, including locations like the Beaugrenelle shopping centre, the launch of a fifth district between Barbès and Stalingrad and the creation of three themed itineraries keeping pace with industry trends. Designed to help the show’s international visitors discover Paris’ creative districts and inform the public about the latest décor and design news, this happening draws more people every year.
Between top-flight talks including Food&Design with Alberto Alessi, Less is Better with Jay Osgerby and Edward Barber, Makers&Design with matali crasset, etc., cutting-edge installations, parties and presentations of collections that are just hitting the stores, Paris Design Week casts a wide net around the world of design to boost the energy of the décor season.
The increase in French (up 3%), European (up 4%) and international visitors – up 7% for the Asia market, 10% for Middle Eastern – is an encouraging sign of recovery for the décor and design markets. It is also proof that the show’s various restructurings are bearing fruit and boosting interest on the part of new French and international visitors.
With a Facebook community approaching 200,000 followers, Maison&Objet is now a trade show with influence far beyond its core audience. 5000 new fans joined during the latest show. During the five-day event, posts to the wall drew 6000 likes and were shared 2000 times, impressive activity explained by ever-increasing exchanges and content.
The same can be said about Maison&Objet’s Instagram presence, as 17,000 people are now followers of the show on an account opened just one year ago.
Beyond serving as a key trade assembly, Maison&Objet Paris offers visitors a comprehensive experience in décor and design trends through a broad spectrum of services, presentations and activities.
From the new Inspirations Forum, now with a popup library and conference space, to the dreamlike teamLab installation and the Elle Déco Café with scenography by MAISON&OBJET PARIS 2015 Designer of the Year Drothée Meilichzon, the event was full of content, and as a result, pleased visitors.
