Last December’s edition of Espritmeuble – the international furniture exhibition of Paris – enjoyed much success, with a 10% increase in visitors compared to last year and a clear sense of dynamism from its exhibitors.
Providing an ideal place to generate business, encourage communication and forge lasting links between manufacturers and distributors, the 2014 edition of Espritmeuble proved the show as a major event in the industry’s calendar.
The exhibition was supported by several industry organisations, including the French National Union of Furniture Industrialists, the Valorisation of Innovation in Furnishing (VIA) and the French Federation for the Furniture and Home Equipment Trade.
With a clear objective to target more international visitors – in order to make Paris an increasingly significant destination in European buyers’ schedules – Espritmeuble identified key high-potential markets including UK, Germany, Belgium, Italy, Russia and Switzerland, and was rewarded with a larger number of foreign visitors.
The 2014 event boasted a larger amount of brands, and a more diversified offer, placing the spotlight on the whole furniture sector and displaying the industry’s capacity for innovation. Major French and European names including Simmons, Dunlopillo, Meubles Celio, Ernest Ménard and Stressless – plus newcomers such as Tempur and Calia Italia – displayed their wares and caught visitors’ attention for the duration of the show.
Presenting a wide range of product, including bedding, chairs, sofas and sofa beds, soft furnishings and accessories, exhibitors made an impression with high-quality, strikingly-designed stands. With a concentration on the modern and contemporary home furniture offering, a vast array of furnishing product in the medium price segment was highlighted.
The event’s theme of tomorrow’s living space aimed to present visitors with the challenges and hot topics of today’s marketplace and to help them to understand the obstacles it may face in the future. This was done through e-centre experiences on topics such as space saving, and demonstrations of different techniques for manufacturing and customisation. In addition, the VIA presented a qualitative and quantitative study on the upcoming living environment design trends.
Visitor feedback has shown an appreciation of the high quality of the exhibitors’ stands, which were cited as providing a professional and creative image of the industry and boosting consumer confidence. This quality is of particular importance to Espritmeuble, as it works to further increase its visibility and build a positive reputation within the trade.
“The importance of having an event exclusively dedicated to the furniture industry is that it offers buyers a single, central venue in which to discover new products, new collections and major innovations without being distracted by items too remote from their core business, such as small home decor products. This is a great time saver for the industry,” says Gilles Silberman, vice-CEO of Cauval Industries – one of the largest furniture manufacturers in France – and founding member of the event.
Espritmeuble is already setting itself new objectives for 2015 by increasing its exhibition space by 10,000m² to 40,000m², continuing to improve its image and brand quality and working to attract a higher number of international and local visitors. The event will also keep its blog up-to-date, providing information for both distributors and manufacturers. The 2015 edition will be held from 5-8th December in Porte de Versailles, Halls 7.1 and 7.2.