High-end baby furniture brand Boori has appointed leading two-man delivery specialist ArrowXL to handle all future deliveries. ArrowXL will also provide warehousing at its centre in Enfield and delivering via the Platinum Home Delivery service to customers UK-wide. The company expects to deliver and assemble nursery furniture purchased online or through a growing list of prestige UK retailers that stock the Boori brand.

Specially trained two-man teams will deliver Boori’s high value products to customers, offering six day a week delivery as well as a host of in-home services including unpacking, assembling and positioning baby bedroom furniture into the nursery.

Adam Jones, ArrowXL’s business development director, says: “We are excited to be working with Boori, as our Platinum service enables us to demonstrate everything that is best about ArrowXL. It’s designed for high-value products requiring a more specialist high-end service, providing enhanced face-to-face customer contact in the customer’s home which in turn reinforces the Boori brand.”

Customers can also take advantage of ArrowXL’s live order tracking service called AskAxl. This live online web app is designed to bring convenience, choice and certainty of delivery for customers purchasing larger items. AskAxl provides the customer with visual progress tracking of their delivery vehicle and delivery timeslots which dynamically reduce to just 30 minutes on the day of delivery.

Becky Green, Boori customer services manager, says: “AskAxl provides the names of the crew who will perform the delivery, which means expectant parents know who will be coming into their house into the most special room they are creating, the nursery. With the timeslot reducing to just 30 mins, parents can see precisely when their delivery will happen. This is so important at such a special time.”

ArrowXL delivers 14,000 products to more than 7000 homes every day, covering 98% of the UK mainland population, Monday to Saturday.