LOFA launches Made Aware environmental trademark

The Leisure and Outdoor Furniture Association (LOFA) has launched its new environmental trademark, Made Aware. Suppliers to be awarded the label have to prove they are taking progressive action to reduce their environmental impact and to improve the welfare of the people who make their products. Each year, these suppliers will have to show they are continuing to make a worthwhile improvement, and have to pass stringent testing by a panel of independent judges to ensure they can keep the label. To promote the Made Aware campaign, LOFA will be touring garden centres and retail outlets across the UK to highlight its members’ Made Aware products. The promotional campaign will also cover social media.