Following the success of its 2016 Brooklands Bed Show, Sealy has announced that it will once again be hosting the highly-regarded event at the world-famous museum, on 16-17th May, unveiling a range of new products, including a new-look Posturepedic.

Taking place four months ahead of the NBF Bed Show, Brooklands provides a unique opportunity for buyers and industry insiders to experience Sealy’s entire range in one room, as well as hear about some of the most innovative advances in bed technology.

New products being presented include a re-launch of Sealy’s distinguished Posturepedic range, which takes inspiration from worldwide design advances, and incorporates a new set of aesthetics and technology. The announcement comes on the back of Sealy’s successful re-launch of Hybrid last year.

Neil Robinson, sales and marketing director at Sealy, says: “Our Brooklands Show has become extremely popular throughout the industry, as it provides delegates with the opportunity to gather valuable insight on sector trends and developments, as well as learn about Sealy’s entire product range. Our 2016 show was such a great success, so we are hoping to build on that enthusiasm this year.

“We are dedicated to innovation here at Sealy and strive to provide new and exciting products for our buyers and their customers. That’s why we’re so excited about our Posturepedic re-launch – it truly is a whole new look for Sealy UK. Given the show’s timing – several months before Telford – it really gives attendees the chance to get ahead of the game, and shouldn’t be missed.”