Malaysia International Furniture Fair (MIFF), the largest show of its kind in South-east Asia, is set to feature a greater variety of new products from a wide range of suppliers and four country halls at its 23rd annual edition this March (8-11th).

Organised by UBM Malaysia, MIFF 2017 is again fully-booked, and the organiser reports that the pre-registered visitor numbers are running strong for the four-day event taking place at Putra World Trade Centre (PWTC) and MATRADE Exhibition and Convention Centre (MECC).

The trade show, which posted record US$908m sales in 2016, will feature 500 companies and is set to attract "an estimated 20,000 buyers from 140 countries and regions".

MIFF continues to benefit from the cross-promotion of the trade show across UBM and Alibaba.com platforms as a result of a strategic “online and offline” collaboration to create the next generation of B2B trade sourcing experiences.

Around 70% of exhibitors are Malaysian companies, while the rest are from overseas, chiefly China, Taiwan, Japan, Indonesia, South Korea and Vietnam.

“There will be a lot of new products releases during MIFF 2017 based on the product range indicated by exhibitors. The new products and design are very refreshing, this is great for buyers. Many companies are seeing this as an opportunity to boost their visibility and increase business leads because they want a bigger footprint in 2018 when MIFF expands to 100,000 sqm at the new Malaysia International Trade and Exhibition Centre (MITEC) and PWTC. We are also seeing very good numbers from pre-registration from over 100 countries so far,” says MIFF general manager Karen Goi.

MIFF 2017 will feature a dedicated segment, MIFF Office, to present a range of office solutions through 130 companies at PWTC.

The China Hall will be larger, with over 150 companies, as more furnishing exhibitors are coming from southern Guangdong, led by the China Council for the Promotion of International Trade, Guangzhou Council (CCPIT Guangzhou).

Other attractions are the Taiwan Hall with 30 companies, and the Muar Hall, organised by Muar Furniture Association, a strategic partner of MIFF, which will feature over 80 member companies.

Overseas visitors are eligible to attend the MIFF Buyers Night gala, access to the International Buyers Lounge and discounts on hotel rates and airport transfers.